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This Paper responds to the principal theme of the ICOMOS Scientific Symposium, Madrid 2002, Strategies for the world’s cultural heritage preservation in a globalised world: principles, practices, perspectives. It argues that the ICOMOS International Cultural Tourism Charter provides ICOMOS with an important basis for responding to the challenges of sustaining and expanding preservation or conservation in a globalised world. One of the great challenges facing ICOMOS in the 21st century is to balance the application of standard or universal conservation principles with the recognition, protection and promotion of cultural diversity within the myriad of individual communities that define the international conservation environment. The Paper establishes a key part of the theme for Section 6 of the Scientific Symposium, Public Awareness. It demonstrates how the ICOMOS International Cultural Tourism Charter can provide a foundation for much of the wider work of ICOMOS, its International and National Committees, at this critical point in the debate over the benefits and threats of globalisation.
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