Tendencias actuales en los estudios cuantitativos en comunicación

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9 citations0/0 files storedComunicación y Sociedad

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Media Studies and Communication Computational and Text Analysis Methods Advertising and Communication Studies

Abstract

Se revisan las principales tendencias analíticas en los estudios cuantitativos en comunicación. Se plantea que la emergencia de nuevas técnicas de análisis estadístico (por ejemplo, modelos multinivel), no sólo constituye un avance técnico, sino que afecta sustancialmente al desarrollo de la comunicación como disciplina científica y, en particular, influye de manera decisiva en la elaboración de teorías más sofisticadas.

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2017The Content Analysis Guidebook 1976Primary, Secondary, and Meta-Analysis of Research 2000The role of transportation in the persuasiveness of public narratives.2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns 2000Framing European politics: A Content Analysis of Press and Television News 2008Contemporary Approaches to Assessing Mediation in Communication Research 2009Measuring Narrative Engagement 2008The Content Analysis of Media Frames: Toward Improving Reliability and Validity

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