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Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective · Study

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ArticleAssessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective

Debi Prasad Mishra1997

Article1997

Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective

Debi Prasad Mishra · Harjeet Singh Bhabra

53 citations·0/0 files stored·Journal of Market-Focused Management

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Marketing and Advertising Strategies Financial Markets and Investment Strategies Consumer Behavior in Brand Consumption and Identification

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References

1980Agency Problems and the Theory of the Firm 1985Using daily stock returns 1991Efficient Capital Markets: II 1997Event Studies in Economics and Finance 1983In search of excellence: Lessons from America's best- run companies 1981The Role of Market Forces in Assuring Contractual Performance 1969The Adjustment of Stock Prices to New Information 1991Managing brand equity : capitalizing on the value of a brand name.

Cited by

2007A review of the application of event studies in marketing 2010Intellectual capital and the capital market: a review and synthesis 2012Football championships and jersey sponsors’ stock prices: an empirical investigation 2014Importance of Intellectual Capital Information: A Study of Australian Analyst Reports 2012The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?2019Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals

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1997‘Ring Ring’: Visual Pun or Passing Off?article · 12 shared references 2006Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibilitythesis · 12 shared references 2007Leveraging Associations: The Promotion of Cultural Sponsorshipsarticle · 11 shared references 1999Sports Sponsorship Evaluation: A Behavioural Analysisarticle · 11 shared references 2012Evolving priorities in sponsorship: From media management to network managementarticle · 10 shared references 2010The impact of sponsorship announcements on shareholder wealth in Australiaarticle · 10 shared references

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Year1997

Typearticle

Published1997-11-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1009731419345

openalex_workW175532072

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2014The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth

2020Sport sponsorship announcement and stock returns: a meta-analytic review