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Riset Pemasaran Dan Konsumen
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Riset Pemasaran Dan Konsumen (2013)Riset Pemasaran Dan KonsumenPENGARUH KEPEMIMPINAN TRANSFORMASIONAL, PELATIHAN KERJA, DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. VIVO ELEKTRONIKA CB. PLAZA MEDAN FAIR (2021)PENGARUH KEPEMIMPINAN TRANSFO…Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen (2021)Pengaruh Electronic Word Of M…The Influence of E-Commerce, Product Prices and Product Design on Purchasing Decisions in Souvenir Shop Tauko Medan (2019)The Influence of E-Commerce, …Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion (2019)Influences of Shopping Lifest…Analisis Pembelian Tidak Terencana pada Toko Online Shopee (2019)Analisis Pembelian Tidak Tere…Pengaruh Green Marketing dan Pengetahuan Terhadap keputusan Pembelian dengan Mediasi minat Membeli konsumen Sariayu Martha Tilaar di Kota Jember (2018)Pengaruh Green Marketing dan …PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SANITARY WARE TOTO DI KOTA DENPASAR (2017)PENGARUH KUALITAS PRODUK, HAR…IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara) (2017)IMPLIKASI GREEN BRAND IMAGE, …Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia (2016)Effect of Consumer Ethnocentr…Riset Pemasaran dan Perilaku Konsumen (2002)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Metode Penelitian Bisnis (2014)PENGARUH GREEN PRODUCT (MINUMAN RAMAH LINGKUNGAN), GREEN ADVERTISING, DAN KEPEDULIAN LINGKUNGAN TERHADAP GREEN TRUST DAN IMPLIKASI TERHADAP MINAT BELI (2020)Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua (2023)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Behavior: Building Marketing Strategy (2010)CONSUMER ETHNOCENTRISM: A LITERATURE REVIEW (2015)Service Management for Competitive Advantage (1994)Effective Advertising and its Influence on Consumer Buying Behavior (2012)PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (2019)PENGARUH EKUITAS MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI STARBUCKS DI BALI (2020)PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW BEAUTY (2022)Manajemen Pemasaran Modern (2024)E-Business and E-Commerce Management: Strategy, Implementation and Practice (2001)The influence of online store beliefs on consumer online impulse buying: A model and empirical application (2011)Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions (2013)Pengaruh Green Marketing, Pengetahuan dan Minat Membeli terhadap Keputusan Pembelian (2014)Structural Equation Modeling Dalam Penelitian Manajemen (2014)Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest (2022)Effect of Green Marketing and Corporate Social Responsibility on Purchase Decisions Mediated by Brand Image (Study on Consumers of Avoskin Skincare Products in Denpasar City) (2023)Prosedur Penelitian Suatu Pendekatan Praktik (2006)Manajemen pemasaran dan pemasaran jasa (2009)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)Perilaku Konsumen : Teori Dan Penerapannya Dalam Pemasaran (2011)Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Perilaku Konsumen dan Strategi Pemasaran (2013)Consumer Behavior, Buying, Having, and Being (2015)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Manajemen Mutu Terpadu (2001)SERVQUAL in Malaysian universities: perspectives of international students (2011)Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Karyawan (2023)
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  • 2017PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SANITARY WARE TOTO DI KOTA DENPASAR31 cited
  • 2018Pengaruh Green Marketing dan Pengetahuan Terhadap keputusan Pembelian dengan Mediasi minat Membeli konsumen Sariayu Martha Tilaar di Kota Jember19 cited
  • 2016Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia15 cited
  • 2019The Influence of E-Commerce, Product Prices and Product Design on Purchasing Decisions in Souvenir Shop Tauko Medan14 cited
  • 2017IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)12 cited
  • 2019Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion12 cited
  • 2021Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen10 cited
  • 2019Analisis Pembelian Tidak Terencana pada Toko Online Shopee10 cited
  • 2021PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, PELATIHAN KERJA, DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. VIVO ELEKTRONIKA CB. PLAZA MEDAN FAIR2 cited

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