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Cited by

• 2012The Impact of Social Media Marketing on Brand Loyalty471 cited
• 2012Tourist information search and destination choice in a digital age426 cited
• 2013Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources283 cited
• 2011Social Media and Luxury Brand Management: The Case of Burberry236 cited
• 2012Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends220 cited
• 2011Facebook as international eMarketing strategy of Taiwan hotels219 cited
• 2012The takeoff of social media in tourism214 cited
• 2012Social Media Strategies and Destination Management189 cited
• 2012#WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event126 cited
• 2011Health Organizations’ Use of Facebook for Health Advertising and Promotion126 cited
• 2016The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 U.S. presidential nominees’ tweets93 cited
• 2019How social media shapes the fashion industry: The spillover effects between private labels and national brands85 cited
• 2022PENGEMBANGAN USAHA UMKM DI MASA PANDEMI MELALUI OPTIMALISASI PENGGUNAAN DAN PENGELOLAAN MEDIA DIGITAL83 cited
• 2015