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The Best Puffery Article Ever
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  • 2010Beyond Profit: Rethinking Corporate Social Responsibility and Greenwashing After the BP Oil Disaster109 cited
  • 2023Citizen Knowledge80 cited
  • 2011Behavioural Economics, Neuroscience, and the Unfair Commercial Practises Directive40 cited
  • 2019Disclosure tone of the spin-off prospectus and insider trading24 cited
  • 2025Manipulation20 cited
  • 2017Citizen-Consumers in a Personalised Galaxy: Emotion Influenced Decision-Making, a True Path to the Dark Side?16 cited
  • 2013A cross‐national and cross‐generational study of consumer acculturation to advertising appeals16 cited
  • 2019Deceptive Marketing Outcomes: A Model for Marketing Communications13 cited

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