Business-to-business marketing : analysis and practice

Joseph J. Giglierano · R Vitale · Waldemar Pfoertsch

11 citations0/0 files storedPrentice Hall eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Chapter 1: Introduction to Business-to-Business Marketing Chapter 2: Business-to-Business Environment: Customers, Organizations, and Markets Chapter 3: Organizational Buying and Buyer Behavior Chapter 4: The Legal and Regulatory Environment Chapter 5: Concepts and Context Of Business Strategy Chapter 6: Market Research and Competitive Analysis Chapter 7: Segmenting, Targeting, and Positioning Chapter 8: Developing the Product, Service, and Value of The Offering Chapter 9: Innovation and Competitiveness Chapter 10: Pricing in Business-to-Business Marketing Chapter 11: Business Development and Planning Chapter 12: Business-to-Business Selling Developing and Managing the Customer Relationship Chapter 13: Business-to-Business Branding Creating and Fostering the Brand Chapter 14: Channel Relationships and Supply Chains Chapter 15: Communicating with the Market Chapter 16: Business Ethics and Crisis Management Case Studies

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.