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ArticleDie Preispolitik professionalisieren

Michael Schöll2010

Article2010

Die Preispolitik professionalisieren

Michael Schöll · Dirk Totzek

9 citations·0/0 files stored·MADOC (University of Mannheim)

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Accounting and Organizational Management

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2010Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur

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Year2010

Typearticle

Published2010-01-01

VenueMADOC (University of Mannheim)

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Citations9

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ShelfConsumer Market Behavior and Pricing

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openalex_workW1786107397

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