E-Business and E-Commerce for Managers

Harvey M. Deitel · Paul J. Deitel · Petra Recter

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Abstract

From the Publisher: Dr. Harvey M. Deitel and Paul J. Deitel are the principals of Deitel & Associates, Inc., the internationally recognized corporate training and content-creation organization specializing in e-Business, e -Commerce, Internet, World Wide Web and software technologies. In e-Business & e-Commerce for Managers, the Deitels and their colleague, Kate Steinbuhler, discuss the Internet, the Web, e-Business and e-Commerce topics including: e-Business/e-Commerce Models Clicks-and-Mortar Businesses Building e-Businesses Turnkey e-Business Solutions Online Monetary Transactions Hardware, Software, Communications Wireless Internet and m-Business Internet Security/Digital Signatures Public Key Cryptography/SSL/SET e-Marketing/e-Advertising Partnering/Affiliate Program Models e-Customer Relationship Management Legal/Ethical Issues/Internet Taxation Copyright/File Sharing Privacy/Personalization/Cookies Globalization/Localization Social and Political Issues/Cybercrime Web Access for People with Disabilities Online Industries Online Banking and Investing e-Learning/Web-Based Training e-Publishing/Online News Services Online Entertainment/Interactive Television Online Career Services e-Business & e-Commerce for Managers includes extensive pedagogic features: Terminology, chapter summaries, self-review exercises and answers, exercises Internet and World Wide Webresources sections with URLs of important Web sites Challenging projects that encourage students to visit and analyze key Web sites A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web), XML (eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting XML-encoded data). e-Business & e-Commerce for Managers is the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.

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