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Social Networking Sites as Business Tool: A Study of User Behavior · Study

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ChapterSocial Networking Sites as Business Tool: A Study of User Behavior

Efthymios Constantinides2012

Social Networking Sites as Business Tool: A Study of User Behavior

Efthymios Constantinides, Carlota Lorenzo‐Romero, María‐del‐Carmen Alarcón‐del‐Amo

2012-09-18chapterStudies in computational intelligence38 citationsclosed

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Technology Adoption and User Behaviour Digital Marketing and Social Media Knowledge Management and Sharing

Abstract

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Citations in this library

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

1988Structural equation modeling in practice: A review and recommended two-step approach.

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

1982Self-efficacy mechanism in human agency.

2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

Cited by

2023Microlearning through TikTok in Higher Education. An evaluation of uses and potentials

2016Perceptions of a Specific Family Communication Application among Grandparents and Grandchildren: An Extension of the Technology Acceptance Model

2022Social networking sites adoption among entrepreneurial librarians for globalizing startup business operations

Details

Year2012

Typechapter

VenueStudies in computational intelligence

Languageen

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Identifiers

doi10.1007/978-3-642-28409-0_9

openalex_workW1789963261

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