Responsabilidad social corporativa: La última innovación en management.

Abstract

Management practices related to corporate social responsibility (CSR) are becoming more widespread due to several key reasons that are identified in this paper. Moral values of contemporary society have changed and firms attend the new stakeholder claims under pressure coming from the sources analysed in the article: growing regulatory framework, modifications in consumer behaviour and variations in the investment criteria followed by the financial markets, franchisors and franchisees that operate in diverse retail sectors.

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