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Contents: Introduction, Willem H. van Boom, Amandine Garde and Orkun Akseli. Part I Implementation, Approximation and Harmonization: UK implementation of the Unfair Commercial Practices Directive, Marios Koutsias and Chris Willett Pre-emption of national prohibitions of sale below cost: some reflections on EU law between the past and the future, Bert Keirsbilck The Blacklist of Unfair Commercial Practices: the black sheep, red herring or white elephant of the Unfair Commercial Practices Directive? Monika NamysA'owska. Part II Vulnerability: The vulnerable consumer in the UCPD and other provisions of EU law, Marine Friant-Perrot. Part III The UCP Directive and Other Regimes: Can the UCP Directive really be a vector of legal certainty? Amandine Garde The interaction between the Unfair Commercial Practices Directive and self-regulation: the case of codes of conduct, Charlotte Pavillon A common approach to the enforcement of unfair commercial practices and unfair contract terms, Hans-W. Micklitz. Part IV Enforcement: Law and economics of enforcing misleading advertising laws: incentives of bona and mala fide traders assessed, Franziska Weber Private or public enforcement of the UCP Directive? Sanctions and remedies to prevent unfair commercial practices, Dorte Poelzig. Index.
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