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• 2009Low mindfulness predicts pain catastrophizing in a fear-avoidance model of chronic pain248 cited
• 2015Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management235 cited
• 2009The Development of Modern Yoga: A Survey of the Field77 cited
• 2016Legitimation of hybrid cultural products74 cited
• 2014Studying at the source: Ashtanga yoga tourism and the search for authenticity in Mysore, India69 cited
• 2014A Brief History of the Current Reemergence of Contemplative Education62 cited
• 2014The social world and event travel career of the serious yoga devotee55 cited
• 2016Yoga in Penitentiary Settings: Transcendence, Spirituality, and Self-Improvement42 cited
• 2016Humans Have Always Been Posthuman: A Spiritual Genealogy of Posthumanism35 cited
• 2019Yoga and Female Objectification: Commodity and Exclusionary Identity in U.S. Women’s Magazines28 cited
• 2017‘I Myself am an Israelite’: Paul, Authenticity and Authority25 cited
• 2011Symptoms of Dis‐Ease: New Trends in the Histories of ‘Indigenous’ South Asian Medicines14 cited
• 2018Serving, Contemplating and Praying: Non-Postural Yoga(s), Embodiment and Spiritual Capital13 cited
• 2023Indian Philosophy and Yoga in Germany