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El libro rojo de la publicidad · Study

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ArticleEl libro rojo de la publicidad

Luis Bassat1998

Article1998

El libro rojo de la publicidad

82 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Marketing and Advertising Strategies American History and Culture

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1999Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media 1997Propaganda y publicidad comercial: un principio diferenciador 1998La publicidad como arte y el arte como publicidad 2017La publicidad y su responsabilidad social / Advertising and its social responsibility 2023El “storytelling” desde la perspectiva profesional y académica: filiaciones conceptuales y factores de su auge en publicidad

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Year1998

Typearticle

Published1998-01-01

VenueDialnet (Universidad de la Rioja)

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Citations82

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ShelfAdvertising and Communication Studies

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openalex_workW181406434

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