Fashion: The Game of Social Meaning as the Cynical Strategy of Consumption

Abstract

The article presents the contemporary philosophical version of such a phenomenon as “fashion” and deals with the problem of the new notion of a methodological basis for this investigation. It is established that the modern view of fashion includes the reception of ideas connected with social theory, psychoanalysis and semiotics. At the center of discussion is fashion as a subject of speech, desire and consumption.

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