Focus : big data, little questions?

Abstract

Big data. Little data. Deep data. Surface data. Noisy, unstructured data. Big. The world of data has gone from being analogue and digital, qualitative and quantitative, transactional and a by-product, to, simply, BIG. It is as if we couldn’t quite deal with its omnipotence and just ran out of adjectives. BIG. With all the data power it is supposedly meant to entail, one might have thought that a slightly better descriptive term might have been latched onto. But, no. BIG. Just BIG.

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