TARGET MARKETS FOR RETAIL OUTLETS OF LANDSCAPE PLANTS

Steven C. Turner · Jeffrey H. Dorfman · Stanley M. Fletcher

8 citations0/0 files storedRePEc: Research Papers in Economics

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

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1983Limited-dependent and qualitative variables in econometrics 2000Marketing management: analysis. planning. implementation and control 1983Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons

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