E-procurement in the aviation industry: value creation potential of B2B e-marketplaces

Berndt Huber · Edward Sweeney · Austin Smyth

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E-commerce and Technology Innovations Public Procurement and Policy Digital Platforms and Economics

Abstract

In academic literature, only limited research has been undertaken in exploring the value creation of B2B (Business-to-Business) e-Marketplace models in the aviation industry. The aim of this publication is a theoretical analysis to explore whether or not B2B e-Marketplaces can make a contribution to the achievement of competitive advantage in procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain and discusses empirical results from a survey among international e-Marketplace / portal operators

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References

2004Firm resources and sustained competitive advantage 2001Value creation in E‐business 1998Business Models for Electronic Markets 1988On strategic networks 1995Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1988Strategic Decision Processes in High Velocity Environments: Four Cases in the Microcomputer Industry 1998The emerging role of electronic marketplaces on the Internet

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