Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand

Abstract

This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel University

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Stored only when both papers are in the corpus — 8 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.