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E-trade is expected to dominate the global trade in the 21st century and thus is being introduced as a major policy assignment for each developing country. E-trade has the potential to accelerate existing trends and introduce new ways of conducting trade. It is especially important in Korea, which has a high dependency rate on trade. Faced with structural problems with a high-cost trade system, trade efficiency through the channel of e-trade is an alternative to strengthen international competitiveness of Korean medium and small export and import firms. Therefore, Korea needs to quickly adjust to this new method of e-trade and provide a number of policy suggestions that it can make best use of. However, successful implementation, diffusion, and usage of e-trade system require cooperation, commitment, and the trust of all participating members in international trade process. especially, e-trade metamediary will assist trader's global marketing and trading speeds with high efficiency and low cost. therefore, this study aims to investigate the roles of the e-trade metamediary to efficiently diffuse e-trade system in Korea.
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