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Understanding History: A Primer of Historical Method. Louis Gottschalk
0 references·3 citing·16 second hop
Understanding History: A Primer of Historical Method. Louis Gottschalk (1951)Understanding History: A Primer of Histor…Golder's historical method in research in marketing (2009)Golder's historical method in…Evidence revisited: Interpreting historical materials in sport history (2005)Evidence revisited: Interpret…Historical perspective in marketing management, explicating experience (1992)Historical perspective in mar…Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)Archive Fever: A Freudian Impression (1995)Archive fever: a Freudian impression (1997)Photographs, Materiality and Sport History: Peter Norman and the 1968 Mexico City Black Power Salute (2010)“Seeing What Frames Our Seeing”: Seeking Histories on Early Black Female Boxers (2013)Historians' Experiences Using Digitized Archival Photographs as Evidence (2018)Alfred D. Chandler, Jr. The Visible Hand: The Managerial Revolution in American Business. Cambridge, Mass.: Harvard University Press. 1977. Pp. xvi, 608. $18.50 (1978)Marketing management: analysis. planning. implementation and control (2000)New directions for international retail joint venture research (2006)A History of Historical Research in Marketing (2010)Advances in Consumer Research (2025)Essentials of Behavioral Research: Methods and Data Analysis (1984)Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment (2000)Deconstructing the notion of blame in corporate failure (2010)Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising (2013)A bittersweet past: The negative equity of corporate heritage brands (2018)
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  • 2005Evidence revisited: Interpreting historical materials in sport history22 cited
  • 1992Historical perspective in marketing management, explicating experience14 cited
  • 2009Golder's historical method in research in marketing14 cited

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