Principles of Retailing

J. D. Fernie · Suzanne Fernie · Suzanne Fernie · Christopher Moore · a Fernie

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Consumer Retail Behavior Studies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:* The changing retail environment* Managing change in the retail sector* Understanding the supply chain* Mastering retail operationsWritten by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

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