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This study has a main purpose that closely examines the relationship between internal marketing, organizational commitment and customer relations of the sports center, the objects for the research are employees of sports centers in Seoul and Gyeonggi-do samples of 283 questionnaires by convenience sampling is used as final research materials. The results by using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, path analysis with SPSS 21.0 are as follow; First, The internal marketing influences organizational commitment. Second, The internal marketing influences customer relations. Third, The organizational commitment influences customer relations. Fourth, internal marketing, organizational commitment, and customer relations are related to each other of sports centers.
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