The Big Postwar Story

Abstract

The post-World War II era saw a dramatic transformation of U.S. financial journalism. Financial reporting changed from reciting stock quotations, company earnings, and puff pieces on businessmen and individual companies to broader stories about the national economy and what economic trends meant for average Americans. The readership of business publications also expanded enormously during the twenty years after the war, and economic reporting gained a more prominent place in major newspapers and general-interest magazines. What once was intended for a small cognoscenti of businessmen was now geared to the burgeoning postwar middle class. Most significantly, financial journalists recognized that the era's big story was America's dramatic economic growth and mass prosperity along with the changes that these were bringing about in American society.

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