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Museums As Theme Parks - A Possible Marketing Approach?

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References

1999Affirming authenticity483 cited
2000The museum environment and the visitor experience395 cited
2001Viking heritage tourism347 cited
1998Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources177 cited
1999Changing patterns of urban public space140 cited
1998Museum Strategy and Marketing92 cited
1996The Handbook for Museums69 cited
1998Museum Theatre: Communicating with Visitors Through Drama39 cited
1995Museums and theme parks: Worlds in collision?34 cited
1991Disneyland and the Future of Museum Anthropology30 cited
2005Museums at the crossroad: Contributing to dialogue, curiosity and wonder in natural history museums12 cited
1991The theme park experience: what museums can learn from Mickey Mouse12 cited

Cited by

2020Audit of Museum Marketing Communication in the Modern Management Context17 cited
2022The Dynamics of the Museum Concept4 cited
2025Art of innovating in the arts: Disentangling determinants of technological and symbolic innovations in creative industries— Evidence from Canadian museums2 cited

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