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The Behavioral Effects of Negative Product Placements in Movies
16 references·2 citing·39 second hop
The Behavioral Effects of Negative Product Placements in Movies (2012)The Behavioral Effects of Negative Produc…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Automatic vigilance: The attention-grabbing power of negative social information. (1991)Automatic vigilance: The atte…Communication and Persuasion (1986)Communication and PersuasionLONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)LONELINESS, PARASOCIAL INTERA…Mass communication theory: An introduction (1984)Mass communication theory: An…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Emotional Conservatism: The Basis of Social Behavior? (1980)Emotional Conservatism: The B…Attention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…Social Learning Theory. (1978)Social Learning Theory.Experimental and Quasi-Experimental Designs for Research (1963)Experimental and Quasi-Experi…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection (2020)Epistemological and methodica…So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements (2014)So Many Things to Do! How Mul…The Measurement of Meaning (1957)Psychological stress and the coping process (1966)Prospect theory: An analysis of decision under risk (1988)Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus (1999)Hot Cognition or Cool Consideration? Testing the Effects of Motivated Reasoning on Political Decision Making (2002)Managing social norms for persuasive impact (2006)Exchange and Power in Social Life. 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Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida (1995)Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective (2001)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)A meta-analytic test of intergroup contact theory. (2006)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)
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References

  • 1978Social Learning Theory.25,426 cited
  • 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
  • 1986Communication and Persuasion5,214 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1991Automatic vigilance: The attention-grabbing power of negative social information.1,588 cited
  • 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,533 cited
  • 1980Emotional Conservatism: The Basis of Social Behavior?1,323 cited
  • 2008Handbook of consumer psychology1,195 cited
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  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited

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1984
Mass communication theory: An introduction
668 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
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    • 2020Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection14 cited
    • 2014So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements13 cited