Accepting the challenges of social media research

Abstract

Purpose – The purpose of this paper is to introduce a new viewpoint series, Monitoring the Media: Spotlight on Social Media Research, by providing an overview of the key challenges in social media research and some current initiatives in addressing them. Design/methodology/approach – The paper considers publication output from disciplines dealing with social media studies and summarises the key challenges as discussed in the broader research community. Findings – The paper suggests that challenges originate both from the interdisciplinary nature of social media research and from the ever-changing research landscape. It concludes that, whilst the community is addressing some challenges, others require more attention. Originality/value – The paper summarises key challenges of social media and will be of interest to researchers in different disciplines, as well as a general audience, wanting to learn about how social media data are used for research.

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