From Germany to Brazil: The History of the Fashion Magazine A Estação, an International Enterprise

Abstract

The book Zum 25jährigen Bestehen der Modenwelt 1865–1890 is a rich source for the book historian interested in the vanished history of the German publisher Franz Lipperheide. 1 As the title itself suggests, it is a commemorative edition for the 25th anniversary of the German fashion magazine Die Modenwelt: Illustrirte Zeitung für Toilette und Handarbeiten , published by Lipperheide in Berlin. 2 Perhaps the case of Lipperheide’s publishing company has not been very different from that of most of the world’s publishers, who, as Robert Darnton explains, ‘treat[ed] their archives as garbage’, 3 though, in fact, we cannot say for certain if the destruction of the archives coincides with the end of Lipperheide’s editorial career, when he sold his publishing company at the beginning of the twentieth century, or with the Second World War. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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