A scoring manual for the affiliation motive

Abstract

What follows is a revision of the scoring procedures developed by Shipley and Veroff (1952) for n Affiliation. These revisions are based on analysis of additional data obtained under very similar experimental conditions with different pictures and reanalysis of their data (Atkinson, Heyns, & Veroff, 1954). The definitions which follow include and extend those developed by Shipley and Veroff and purport to be a more general statement of what is meant by n Affiliation or motivation to be socially accepted. This revision, however, is probably not final. Future refinements are anticipated if the experience with the achievement motive is taken as an example. Therefore, this measure of the affiliation motive should be considered more as a research tool than as a formal test. DEFINITION OF AFFILIATION IMAGERY (AFF IM) The single most important decision the scorer of a particular imaginative story has to make is the one which enables him to identify a particular sequence of imaginative behavior as affiliation related. Said another way, the scorer must first decide whether or not there is any imagery in an imaginative story which would allow the inference that the person writing the story was at all motivated to affiliate. Minimal evidence of the motive, then, is what is meant by Affiliation Imagery.

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