Chapter 5 Elusive escapes? Everyday life and ecotopia

Abstract

This chapter explores how the ideal of autonomous ecological living – ecotopia – is created and compromised by the everyday cultural life of mainstream society. It investigates the degree to which the structures of the mainstream are eluded, changed and subverted to create ‘ecotopia’, and also how this ideal is everyday compromised to survive. Drawing on empirical research undertaken at the Centre for Alternative Technology (CAT), this chapter argues that fragmented utopias are inevitable when attempting to live ecologically in twenty-first century Britain. However, the elusiveness of ecotopia offers an important opportunity to normalise these experiments in ecological living and emphasise their connections and capacity to inform mainstream society.

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