European Fair Trading Law: The Unfair Commercial Practices Directive

Geraint G. Howells · Hans‐W. Micklitz · Thomas Wilhelmsson

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European and International Contract Law Diverse Legal and Medical Studies EU Law and Policy Analysis

Abstract

Contents: Introduction, Geraint Howells Minimum/maximum harmonisation and the internal market clause, Hans-W. Micklitz Scope of the directive, Thomas Wilhelmsson The general clause on unfair practices, Hans-W. Micklitz Misleading practices, Thomas Wilhelmsson Aggressive commercial practices, Geraint Howells Codes of conduct, Geraint Howells Legal redress, Hans-W. Micklitz Conclusions, Thomas Wilhelmsson Appendix Index.

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