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ArticleA demonstration of anomalies in evaluations of bundling

Minette E. Drumwright1992

Article1992

A demonstration of anomalies in evaluations of bundling

Minette E. Drumwright

73 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market 1986Fairness and the Assumptions of Economics 1979An Information Processing Theory of Consumer Choice 1976Commodity Bundling and the Burden of Monopoly

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2010Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications 2012The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles 2007Bundles = discount? Revisiting complex theories of bundle effects 2014Do customized service packages impede value capture in industrial markets?2008Attention Arousal through Price Partitioning 2013Bundling decisions in supply chains

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1995Impact of bundle type, price framing and familiarity on purchase intention for the bundlearticle · 9 shared references 2008Research Note—Attention Arousal Through Price Partitioningarticle · 8 shared references 1986Beyond the Many Faces of Price: An Integration of Pricing Strategiesarticle · 7 shared references 2010Individuals and Identity in Economicsbook · 7 shared references 2007Partitioning or bundling? Perceived fairness of the surcharge makes a differencearticle · 7 shared references 2017Culture, Relationship Norms, and Dual Entitlementarticle · 7 shared references

Details

Year1992

Typearticle

Published1992-10-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations73

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00993916

openalex_workW186830184

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1999Bundling — A Powerful Method to Better Exploit Profit Potential

2019Estimating the price range and the effect of price bundling strategies