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INTERACTIVITY AND ITS FACETS REVISITED · Study

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ArticleINTERACTIVITY AND ITS FACETS REVISITED

Anand Kumar2006

Article2006

INTERACTIVITY AND ITS FACETS REVISITED

Anand Kumar · Gordon C. Bruner

80 citations·0/0 files stored·Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Media and Digital Communication

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2012Online experiences and virtual goods purchase intention 2016Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion 2011The Relat ion Between Actual and Perceived Interactivity 2008Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising 2009A multi‐attribute model of web site interactivity and customer satisfaction 2010Children playing branded video games: The impact of interactivity on product placement effectiveness 2010Four‐mode channel interactivity concept and channel preferences 2010Can you trust a customer's expression? Insights into nonverbal communication in the retail context

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Year2006

Typearticle

Published2006-01-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations80

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW187457699

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