Book2004

The SAGE Handbook of Media Studies

John D. H. Downing · Denis McQuail · Philip R. Schlesinger · Ellen Ann Wartella

132 citations0/0 files storedSage eBooks

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Media Studies and Communication Media and Digital Communication Media and Communication Studies

Abstract

Offers a comprehensive overview of the field of media studies at the start of the 21st century. This text examines five distinct areas including basic approaches, methods of media research perspectives on media in society, the media mosaic, & the audience

Citations in this library

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Cited by

2009Geopolitics, History, and International Relations 2008Social Movement Theories and Alternative Media: An Evaluation and Critique 2010The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers 2006Public relations and sport in promotional culture 2011Conceptualizing Mass Media Effect 2006Exploring the relationship between media coverage and participation in entrepreneurship: Initial global evidence and research implications 2012Cyber-Nationalism in China 2013Gender Representation in Philippine Television Advertisements

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