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Drinking and Driving PSAs: A Content Analysis of Behavioral Influence Strategies.

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2002Alcohol Counter-Advertising and the Media43 cited
2011The Effect of Distressing Imagery on Attention to and Persuasiveness of an Antialcohol Message40 cited
2017Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

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39 cited

2013From Kids, Through Kids, To Kids: Examining the Social Influence Strategies Used by Adolescents to Promote Prevention Among Peers33 cited

2018The impact of fear versus state empathy on persuasion and social stigma23 cited

2008Does the Impact of Anti-Drinking and Driving Public Service Announcements Differ Based on Message Type and Viewer Characteristics?23 cited

2002Anti‐drug public service announcements targeting parents: An analysis and evaluation22 cited

2013“Drinking Won't Get You Thinking”: A Content Analysis of Adolescent-Created Print Alcohol Counter-advertisements19 cited

2021Inhaltsanalyse als Methode in Prävention und Gesundheitsförderung3 cited