ARE WE ALL PRODUSERS NOW?

S. Elizabeth Bird

299 citations0/0 files storedCultural Studies

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Media and Digital Communication Media Studies and Communication Literature, Culture, and Aesthetics

Abstract

This article offers a critical analysis of the relevance of convergence culture to the field of media audience study, opening up new ways to see audiences as active cultural producers. At the same time, I argue that the enthusiastic embrace of Web 2.0 practices as the new model of audience activity may hinder a full understanding not only of the importance of non-web-based audience practices, especially in non-Western countries, but also of the continuing power of media industries.

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2025Advances in Consumer Research 2007Wikinomics: how mass collaboration changes everything 1992Textual poachers : television fans & participatory culture 2006We the Media: Grassroots Journalism by the People, for the People 2003Contesting Media Power 2007A culture of corruption: everyday deception and popular discontent in Nigeria 1999Screening Culture, Viewing Politics 2000Screening culture, viewing politics: an ethnography of television, womanhood, and nation in postcolonial India

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