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Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD
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Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD (2003)Celebrity Endorsers: Spokesperson Selecti…Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret (2024)Why did I buy this? Examining…The Impact of Religiosity as a Moderator on Attitude Towards Celebrity Endorsement–Purchase Intentions Relationship (2017)The Impact of Religiosity as …Personal public relations and celebrity scandals (2017)Personal public relations and…Frame Analysis: An Essay on the Organization of Experience. (1975)Case Study Research (2004)Theory Building From Cases: Opportunities And Challenges (2007)Navigating Crisis: The Role of Communication in Organizational Crisis (2019)KİŞİSEL HALKLA İLİŞKİLER BAĞLAMINDA BENLİK SUNUMU: ÜNLÜLERİN INSTAGRAM PAYLAŞIMLARI ÜZERİNE BİR ANALİZ (2023)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Scale Development : Theory and Applications (1991)Business Research Methods (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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  • 2017Personal public relations and celebrity scandals7 cited
  • 2024Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret6 cited
  • 2017The Impact of Religiosity as a Moderator on Attitude Towards Celebrity Endorsement–Purchase Intentions Relationship6 cited

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