Determinants of Mobile Telecommunication Adoption in Kurdistan

Nabaz T. Khayyat · Almas Heshmati

11 citations0/0 files storedInternational journal of communication

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Technology Adoption and User Behaviour ICT Impact and Policies Innovation Diffusion and Forecasting

Abstract

This study analyzesKurdistan’s potential for effectively using mobile telecommunication. It identifies key factors determining the adoption of mobile telecommunication service. A conceptual model is specified, and several hypotheses are tested with a sample of 1,458 Kurdish mobile phone users in 2010. A discrete choice methodology is used to test two models of mobile telecommunication acceptance: choice of service providers and usage pattern. The results indicate that Korek is the favorite service provider in the Kurdistan region ofIraq, and the subscribers mostly use the service for work purposes. The findings have implications for competition in the market and flows of investment resources to targeted market segments with potential expansion.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1985A Conceptual Model of Service Quality and Its Implications for Future Research

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