The Humanitarian Makeover

Abstract

We examine how the makeover paradigm is mobilized in contemporary humanitarian communications—a practice we call “humanitarian makeover.” We demonstrate its operation in the Finnish television programme Arman and the Children of Cameroon and Plan's 2013 International Day of the Girl event. The analysis shows how helping distant others is configured within a makeover and self-transformation narrative, providing a stage for performance of an “ethical self.” We argue that while the humanitarian impetus is to disturb and redress global inequality and injustice, which includes exposing and interrupting the failures of neoliberalism, the makeover paradigm is intimately connected to and reinforces individualized “moral citizenship,” which conforms to and reinforces neoliberal values.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 16 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.