Cross-cultural behaviour in tourism : concepts and analysis

Yvette Reisinger · Lindsay W. Turner

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Diverse Aspects of Tourism Research Hospitality and Tourism Education Cultural Differences and Values

Abstract

Preface Introduction Concepts of cross cultural behaviour in tourism: Culture Social contact Values Rules of social interaction Perception Satisfaction Methods for cross cultural analysis in tourism Principal components and factor analysis for cross cultural analysis Structural equation modelling for cross cultural analysis Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions Index

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