SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Is That a Finger in My Chili?
16 references·4 citing·42 second hop
Is That a Finger in My Chili? (2006)Is That a Finger in My Chili?Marketing for Hospitality and Tourism (2022)Marketing for Hospitality and…THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects (2004)THE POWER OF REFLECTION: An E…Customer-centered brand management. (2004)Customer-centered brand manag…ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY (2004)ASSESSING THE LONG-TERM IMPAC…Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies During the 1998 Pilot's Strike (2002)Issues Advertising as Crisis …The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures (2001)The Impact of Relationship Ty…Make my memory: How advertising can change our memories of the past (2001)Make my memory: How advertisi…Postexperience Advertising Effects on Consumer Memory (1999)Postexperience Advertising Ef…Searching for Memory (1996)Searching for MemoryMarketing for Hospitality and Tourism (1995)Marketing for Hospitality and…Crisis Management (1994)Crisis ManagementChallenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Challenges and Opportunities …Yesterday, Today and Tomorrow (1992)Yesterday, Today and TomorrowAutobiographical Memories, Affect, and Consumer Information Processing (1992)Autobiographical Memories, Af…Memory and Evaluation Effects in Competitive Advertising Environments (1991)Memory and Evaluation Effects…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…How Have Restaurant Firms Responded to Food Safety Crises? Evidence From Media Coverage (2017)How Have Restaurant Firms Res…The negative spillover effect of food crises on restaurant firms: Did Jack in the Box really recover from an E. coli scare? (2014)The negative spillover effect…The impact of food safety events on the value of food-related firms: An event study approach (2012)The impact of food safety eve…SARS: lessons in strategic planning for hoteliers and destination marketers (2008)SARS: lessons in strategic pl…Feeling and thinking: Preferences need no inferences. (1980)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Building Strong Brands (1995)Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory (2007)Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014)The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2019)Developing Buyer-Seller Relationships (1987)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Mobilizing the Brand (2004)The Consequences of Human Resource Stocks and Flows: A Longitudinal Examination of Unit Service Orientation and Unit Effectiveness (2009)The critical role of customer forgiveness in successful service recovery (2018)Information and Consumer Behavior (1970)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)An exploration of branding in industrial markets (1997)Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies (2001)The Effects of Ingredient Branding Strategies on Host Brand Extendibility (2002)Actual Minds, Possible Worlds (1986)Actual Minds, Possible Worlds. (1986)“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media (2019)Advances in Consumer Research (2025)Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales? (1991)The experience economy approach to festival marketing: vivid memory and attendee loyalty (2014)Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2015)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Power of Feelings in Understanding Advertising Effects (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Tourism information and pleasure motivation (2000)Moral Identity and Judgments of Charitable Behaviors (2006)Investigating the service brand: A customer value perspective (2008)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Destination Competitiveness: Determinants and Indicators (2003)Social Media in Tourism and Hospitality: A Literature Review (2013)Neural Correlates of Different Types of Deception: An fMRI Investigation (2003)The sentimental citizen: emotion in democratic politics (2003)Closing the books transitional justice in historical perspective (2004)Cooperative branding for rural destinations (2002)A Marketing Approach to the Tourist Experience (2007)
this work references cited by second hop

References

  • 1995Marketing for Hospitality and Tourism1,885 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 2022Marketing for Hospitality and Tourism403 cited
  • 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue390 cited
  • 1996Searching for Memory291 cited
  • 2001Make my memory: How advertising can change our memories of the past268 cited
  • 2004THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects261 cited
  • 2001The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures257 cited
  • 1999Postexperience Advertising Effects on Consumer Memory242 cited
  • 2004Customer-centered brand management.209 cited
  • 1992Autobiographical Memories, Affect, and Consumer Information Processing196 cited
  • 1991Memory and Evaluation Effects in Competitive Advertising Environments191 cited
  • 1992Yesterday, Today and Tomorrow119 cited
  • 2002Issues Advertising as Crisis Communication: Northwest Airlines' Use of Image Restoration Strategies During the 1998 Pilot's Strike88 cited
  • 1994Crisis Management87 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2004
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
58 cited

Cited by

  • 2008SARS: lessons in strategic planning for hoteliers and destination marketers186 cited
  • 2012The impact of food safety events on the value of food-related firms: An event study approach61 cited
  • 2014The negative spillover effect of food crises on restaurant firms: Did Jack in the Box really recover from an E. coli scare?58 cited
  • 2017How Have Restaurant Firms Responded to Food Safety Crises? Evidence From Media Coverage19 cited