Success factors and development barriers perceived by the Polish born global companies. Empirical study results

Abstract

The paper presents a review of literature concerning the success factors and development barriers of the born global companies, followed by results of two empirical studies conducted in Poland in 2012 and 2013. The first was performed with use of the individual interview technique, followed by content analysis of the conversation transcripts. The second was a CATI survey of 256 Polish born global companies, the first such survey in Poland performed on such a wide sample. The research revealed that the Polish born globals perceive product quality and pricing as their main success factors. They face similar managerial and environmental challenges as described in literature concerning companies based in foreign countries.

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