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I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship
16 references·7 citing·51 second hop
I want to buy more because I feel good: the effect of sport-induced emotion on sponsorship (2013)I want to buy more because I feel good: t…Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence (2007)Emotion and Rationality: A Cr…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior (2002)Yielding to Temptation: Self‐…Do people aggress to improve their mood? Catharsis beliefs, affect regulation opportunity, and aggressive responding. (2001)Do people aggress to improve …The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…On the bipolarity of positive and negative affect. (1999)On the bipolarity of positive…Core affect, prototypical emotional episodes, and other things called emotion: Dissecting the elephant. (1999)Core affect, prototypical emo…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. (1993)Positive mood and persuasion:…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…The Role of Mood in Advertising Effectiveness (1990)The Role of Mood in Advertisi…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love (2023)What (really) drives consumer…The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach (2019)The effects of emotions on co…Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports (2019)Leveraging spectator emotion:…The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team (2018)The Influence of Emotions on …The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation (2018)The Effectiveness of Advertis…Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense (2018)Effects of social identity an…The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet (2015)The Impact of Fan Identificat…The Social Construction of Reality (1967)Studies in Ethnomethodology. 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this work references cited by second hop

References

  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1999Core affect, prototypical emotional episodes, and other things called emotion: Dissecting the elephant.3,109 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior1,611 cited
  • 1999On the bipolarity of positive and negative affect.1,477 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2001Do people aggress to improve their mood? Catharsis beliefs, affect regulation opportunity, and aggressive responding.611 cited
  • 2007Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence548 cited
  • 1990

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The Role of Mood in Advertising Effectiveness
528 cited
  • 1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • Cited by

    • 2018The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team45 cited
    • 2019The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach26 cited
    • 2015The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet24 cited
    • 2019Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports21 cited
    • 2018Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense20 cited
    • 2023What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love17 cited
    • 2018The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation10 cited