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S cientific publishing is an essential component in the dissemination of research findings to both the academic community and general public.Among scholars in contemporary academic settings, the maxim publish or perish is well-known since publications dictate the professional development of scholars and how well they will do in terms of academic promotion and attainment of tenure.The desire to publish research findings in indexed and archived journals is further augmented by the promise of financial reward or cash incentives in developing countries such as China, Malaysia and Pakistan 1 .
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