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Estratégias de marketing: Estudo no setor de agências de viagens e turismo
13 references·0 citing·41 second hop
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests45,148 cited
  • 2003Research Methods for Business Students17,213 cited
  • 1984A Service Quality Model and its Marketing Implications6,682 cited
  • 2000Research Methods for Business Students5,631 cited
  • 1988Psychological Testing: Principles and Applications1,164 cited
  • 2022Marketing for Hospitality and Tourism403 cited
  • 2002Marketing Management: A Relationship Approach244 cited
  • 2014The Impact of the Internet in Travel and Tourism: A Research Review 2001–2010174 cited
  • 2009The Possibilities for the Identification and Evaluation of Tourism Sector Competitiveness Factors154 cited
  • 2014The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees133 cited
  • 1994Services Marketing Strategies for Coping with Demand/Supply Imbalances35 cited
  • 2011Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes30 cited
  • 1999Marketing de relacionamento como fator-chave de sucesso no mercado de seguros22 cited

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