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Consumidores y ciudadanos : conflictos multiculturales de la globalización
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  • 1998Standardization vs globalization: a new perspective of brand strategies61 cited
  • 2005Hybridity in a transnational frame: Latin-Americanist and post-colonial perspectives on cultural studies53 cited
  • 2007Anthropology and the Study of Social Movements35 cited
  • 2012Educational Challenges in Times of Mass Self-communication: A Dialogue among Audience34 cited
  • 1998The Ties that Still Bind: Media and National Cultures in Latin America31 cited
  • 2000Apogeo y decadencia de los estudios culturales: una visión antropológica30 cited
  • 2013Alba González Jácome. Historias varias. Un viaje en el tiempo con los agricultores mejicanos. [Reseña]26 cited
  • 1998When the Cart of Media Is Before the Horse of Identity26 cited
  • 2005Las publicaciones del campo científico : las revistas académicas de América Latina25 cited
  • 2012What We Should Have Learned from Américo Paredes: The Politics of Communicability and the Making of Folkloristics24 cited
  • 2010“Roots” or the virtualities of racial imaginaries in Puerto Rico and the diaspora22 cited
  • 1998The nostalgia of virtual community22 cited
  • 2014Crisis, Right to the City movements and the question of spontaneity: Athens and Mexico City20 cited
  • 2003

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Transnational Advertising and International Relations: US Press Discourses on the Benetton ‘We on Death Row’ Campaign
20 cited
  • 2001Hemispheric Domains: 1898 and the Origins of Latin Americanism20 cited
  • 2009Anthropology and ethnography: contributions to integrated marketing communications16 cited