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The aim of this paper was to analyse and compare the prices of wine grapes as well as of table wine in the Republic of Macedonia in the period 2003-2008, with emphasis on parity processing prices as a tool for planning the processing and marketing alternatives. The parity price of grapes processed into bulk and bottled wine was 0.22 euros/kg and 0.33 euros/kg, respectively, thus indicated economical justification. The thresh-hold parity prices of wine were under the franco winery prices; The margin was positive ranging from 0.06 to 0.13 euros/l for bulk wine; and 0.22 to 0.29 euros/l for bottled wine. The study highlights the sub-sector development prospects and could be used by the grape and wine industry stakeholders, as well as for further research in this field.
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