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This essay analyzes two speeches presented on the occasion of the Japanese Imperial Couple's visit to the Netherlands in 2000, which played an important role in restoring the good relationship between the two countries. Starting from a general theoretical perspective on apologetic discourse we explain how argumentative apologetic discourse can be analyzed as strategic maneuvering. This theoretical background is applied to clarify the strategic maneuvering in the speeches of the Dutch Queen Beatrix and the Japanese Emperor Akihito at a State Banquet in Dam Palace on May 23, 2000. The Dutch people's reaction to the Emperor's apologia is examined, paying special attention to the role of ethos. Our conclusions discuss the difference between the Occidental form of communicative action known as apologia and apologetic discourse as it is accepted in Japanese culture. A clever coordination is observed between the strategic efforts of the Dutch and the Japanese fully to restore their friendly ties. A crucial element consists in exploiting the ethos derived from the Emperor's special status in Japanese society.
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