Article2014

A Critical Analysis of Cultivation Theory

220 citations0/0 files storedJournal of Communication

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Media Studies and Communication Media Influence and Politics Media Influence and Health

Abstract

This critical analysis of the "cultivation" literature reveals 3 conceptions of the term: (a) George Gerbner's macrosystem explanation of mass media processes and effects, (b) a pattern of operational practices that searches for relationships between television exposure and a wide range of cultivation indicators, and (c) a general forum of explorations of media influence where researchers break away from Gerbner's conceptualizations and boundaries. Using the criteria of heuristic value, empirical support, and precision, this essay evaluates the contribution this large cultivation literature has made to increasing our understanding of the mass media.

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References

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Cited by

2020Media and the Development of Gender Role Stereotypes 2018An Analysis of the Interaction Between Intelligent Software Agents and Human Users 2023Gender and Media Representations: A Review of the Literature on Gender Stereotypes, Objectification and Sexualization 2015Yesterday's New Cultivation, Tomorrow 2017Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms 2021Conceptualizing long-term media effects on societal beliefs 2024Doomscrolling evokes existential anxiety and fosters pessimism about human nature? Evidence from Iran and the United States 2018Examining the Relationship Between Media Consumption, Fear of Crime, and Support for Controversial Criminal Justice Policies Using a Nationally Representative Sample

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