Monopolies at Sea: The Role of Onboard Sales for the Cruise Industry’s Growth and Profitability

Abstract

For 15 years or more, cruise ship tourism has been referred to as the fastest growing segment of the tourism sector (e.g. Charlier and McCalla 2006; Dickinson and Vladimir 2007; Dowling 2006; Hobson 1993; Petrick 2004b; Wie 2005; Yarnal and Kerstetter 2005), echoing a claim that is renewed annually by the Cruise Lines International Association (CLIA) in their “market overview”. According to CLIA, which represents over 80% of the ocean cruise capacities globally, the number of passengers travelling with their member lines has grown by 7.4% per year between 1980 and 2008 to 13.2 million (CLIA 2009). These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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